Social Media Monitoring or Social Media Research?
It’s a question that comes up a lot with new or prospective clients – what is the difference and value of social media research in regards to social media monitoring. It’s a good question. The answer...
View ArticleEthics In Social Media Monitoring & Analysis
Two of the top questions we are asked about conducting our research and monitoring in social media channels are 1) what about privacy? And 2) What about the ethical issues. They are good questions. On...
View ArticleThe Dark Side Of Social Media and Online “Marketing”
Yes, there is, surprisingly, a very active dark side of social media “marketing” in a number of business sectors. For business marketing online, it is a highly competitive place. Witness the large...
View ArticleThe Role of Social Media Research in Foreign Policy
The role of social medias in the Arab Spring is being intensely analysed (and we’re among those analyzing) and was perhaps the crux point of governments and other organizations seeing the value of...
View ArticleKeystone XL and The Impact of Social Media Study
Today we announced the release of our groundbreaking research into a major issue that crosses two borders – the Keystone XL pipeline and how social media was used. Download the free report here:...
View ArticleThe Downside of Focusing on Influencers in Social Media for Public Policy
When it comes to companies and brands looking to engage in social media for marketing purposes, the emphasis is on people who have influence or authority…in other words; reach. If you’re a brand, you...
View Article2012 Top 10 Hottest Topics on Societal Issues in Social Media Globally
In April of 2010, we took our first look into what were the hottest issues of civil society in the USA, Canada and UK on international concerns. We looked at the historical period of 2008 to March of...
View ArticleRanking of Governments Engaged in Digital Diplomacy Through Social Media
The concept of Digital Diplomacy (sometimes called Virtual Diplomacy) is fairly new, arguably coming to the forefront of international affairs as a result of the failed Green Revolution in Iran in 2009...
View ArticleThe Gap Between Scientists & Social Conversation
As a Big Data research/analysis company, we understand the value scientists bring to advancing our society in healthcare, energy, and well, knowledge. The challenge many scientists and scientific...
View ArticleThe Social Media Opportunity Tourism Marketers Are Missing
Most tourism operators and marketers today are leveraging social media to some degree. We’ve done a lot of tourism market research since 2009 and today, reviewing our data and some digging, we see an...
View Article
